The Theorem: Discovery Timeline
September 5th to 15th 1994
Prelude to Discovery; Las Vegas Nevada (Paradise/ Downtown district); After six years of college literature classes and reading hundreds of the greatest books of all time, Arone returns from California to his birthplace in order to begin work on first novel. He takes a job writing critical literary book reviews for a magazine. Unhappy with available psychological theories to attach to novel’s protagonist, Arone begins building behavioral models.
September 15 to October 1, 1994;
Initial Discovery Made: After fumbling around for weeks, and on a night lit up from the lightning of a late summer storm, Arone hits paydirt; accidently connecting the pieces to the behavioral model that would ultimately yield the largest discovery in the history of human psychology. As he remembers the moment, “Nothing can, or ever will compare to that for me, for mankind. To stare into the silent void of Nature and receive not only what I was looking for, but for what mankind has looked for since perhaps the beginning of civilization. There are no words, there is nothing to compare...”
Years later, Dr. Abolade would find the words however. Explaining it lucidly when on his first correspondence with Arone, he recalls, “When I read your Introduction I could clearly see Archimedes jumping out of the bath and running down the streets of Sicily naked and shouting, I have found it!”
At the same time Arone also understood immediately his own limitations and inability to express what he had found. Ironically, Arone makes the discovery just blocks from Sunrise Hospital where he was born close to 30 years earlier.
October 1994 to Jan 1995
Attempt to Disprove Behavioral Model/ Discovery, Arone travels to the biological libraries at UCLA, USC and University Of Utah, obtains the most cutting edge available research of the time, primarily via neural science periodical. Arone and his girlfriend photo-duplicate close to 10,000 pages of research abstracts. Broke, Arone takes a night job driving limousine for a Las Vegas wedding chapel; desperate for cash to pay for necessary medical books he makes up to 500 dollars a night hustling cab stands for rides in limo.
Last Night on Marlin Street. Moving to an old house on Marlin Street (Sunrise District), Arone continues attempt to disprove model. In mid-February however, he finds a key piece of research to validate autism model. Now he can compare, contrast and validate intrauterine development of typical fetus with those that will later develop autism. This secondary, and perhaps more significant discovery and validation, ends Arone attempts to disprove model; he is now confident of the validity of the discovery. Arone sells all of his belongings, including his car to subsidize research. The night of the autism discovery however, Arone looks out across the Vegas Valley and sees the future potential of this Discovery; he is knocked to the ground with this realization.
Exodus from Nevada. Arone and girlfriend leave Vegas, with longtime friend and Mormon elder, Ron Ashliman. They move to Southeastern Idaho. Ashliman, a former tour manager for major rock bands in the 1970’s is a colorful character. And quickly assumes the mature role of guide, or guru to Arone through this brutal and confusing process of The Discovery, and the resultant inherent alienation welcoming him. He promises inexpensive housing and a supportive community for his research, near Ashliman’s home town. Arone obtains housing near Newdale Idaho, in the shadow of the Grand Teton Mountains. While not LDS, Arone is appreciative of the generosity of the Mormon Community. This sets an important precedent, which will have long term geographical implications in relation to The Theorem: A Complete Answer to Human Behavior.
April to September 1995
Mountain Seclusion. Arone takes quick advantage of the small town solitude. He continues researching and completes his first draft. The first draft was entitled, The Theorem of Natural Conspiracy. Arone supported himself by tending bar in Island Park Idaho near Yellowstone. His girlfriend waitresses in nearby Rexburg.
Arone’s Father condemns his sons writing and research life choices. Unable to cope with the mounting pressure of no family support, and the fact that Arone has two children of his own to provide for, Arone essentially sabotages the first draft. He does this by adding a long rambling, interpretative introduction. This sabotage would ultimately constitute a lengthy delay in publication.
Heaven or Las Vegas: Arone and his girlfriend return to Las Vegas, and makes an attempt to gain publication of The Theorem of Natural Conspiracy. However with a lack of understanding of the publication process he send copies out to only three publishers. One responds that while interesting and well written, there is some major work to be done before acceptance. Arone is essentially emotionally and financially bankrupt by this time, forcing a move into his grandmother’s house near downtown.
The Long Road Ahead. Over the next four years Arone solidifies his behavioral model. He works numerous odd jobs; including as a bouncer at a gentleman’s club, bartender at the Riviera Hotel, and a driver/ bodyguard for a businessman indicted under the RICO statute; all to subsidize his biannual trips to the biomedical and health sciences libraries at UCLA, USC, Stanford, and University of Utah. He undertakes extensive self-teaching in the fields of neuroimmunology, neural anatomy, neurochemistry, neuroendocrinology and biological psychology. His confidence in his behavioral model however never falters, as he sees it proven in the research and the world outside; day after day, and year after year. In 1998 he applies for Independent Research Credit at the University of Nevada Las Vegas in order to obtain student financial aid. He presents a summarized version of the autism behavioral model to the faculty of the early childhood development and autism center; Arone receives an A grade for his behavioral model, along with looks of disbelief amongst the senior faculty. Arone takes his first trip to Asia, staying with a friend in Kuala Lumpur.
Positive Changes. After moving back to California and living in the coastal town of Cayucos for two years, Arone continues his neurobiological research while raising his sons. He works at small restaurant near Hearst Castle in San Simeon, there he meets a Dutch tourist whom he would soon marry. With his new wife and his two children, the family moves back up to Southeastern Idaho. This time he is determined to rewrite The Theorem and gain publication of the book. They purchase a very old home, reportedly built for one of Brigham Young’s daughters in the town of Lewisville, Idaho. He spends the first year however, reviewing and updating his neural research.
Sleep Model. Discovery and consolidation of the sleep model. While Arone had made the discovery of sleep model early in 1995, there were pieces missing and he was never content with it. Therefore he redrew it into its near flawless current form. This was an exhaustive process and ultimately delayed completion of the work.
2002 to 2003
Finally, Success. Writing of what was to be entitled, The Theorem: The Complete Answers to Human Behavior. (The Publisher would later insist that Arone change the name to The Theorem: A Complete Answer to Human Behavior). The final draft was encouraging and he began querying publishers. He sent hard copy manuscripts to approximately 30 US publishers, but was informed that the book and title were too controversial for US publication. Arone then sold the book through his website in manuscript form and began harvesting reviews from readers in order to make the publication package more enticing. Ironically, it was through this process that he made the miraculous acquaintance of Dr. Abolade; a British Doctor of African Descent, who at that time was finishing up his residency for psychiatry in the US. Dr. Abolade would become a close ally and friend. With his medical and scientific endorsement, book publishers became more interested in The Theorem. So impressed with Dr. Abodes insight, writing ability and style, Arone asked the doctor to author The Theorem’s introduction if it were ever accepted for publication.
Another highlight of this era, was the birth of Arone’s third son. To support himself and his growing family, Arone started a small firewood business; he cut and delivered firewood, often in subzero temperatures to Jackson Hole, Wyoming and Sun Valley, Idaho. Financially challenged, the family also lived on government aid. The family was so poor that when their water pump failed, they were forced to indefinitely borrow a garden hose from an elderly neighbor and utilize her water to fill their bathtub, bathing in shifts. Ultimately unable to make house payments, the bank foreclosed on the old house. Unable to find a publisher, the exhausted family exited Southeastern Idaho for Central California.
The Fickle Bitch of the Discovery Process. Frustrated by the failure to obtain a publisher, Arone opens a small restaurant in San Luis Obispo, California in a historic downtown building. Still very poor, the family used the restaurant as housing at night. It was during this time period that The Theorem was accepted for publication by John Hunt Publishing in London. Arone quickly sold the restaurant for less than a profit, and moved his family back to Southeastern Idaho to continue work on the ‘Neural Notes’; the neurobiological appendix to the book. The family moved around often in this time period and was often evicted for the inability to pay rent.
To further complicate matters, after he sent the initial proofs to the publisher, Arone realized that the Schizophrenia model was possibly incorrect. This came about at the last minute when he was accomplishing his final edit on the Neural Notes. While tremendously excited about the discovery of this new model, he was forced to include the superior schizophrenia model; with both positive and negative symptoms in the Neural Notes Appendix. This perhaps served as a foreshadowing of future problems that were to await the work.
No Nets Below. While working on the neural notes, Arone started a small produce company in Southeastern Idaho. The family settled near Rigby Idaho. While at first he was excited about the book’s publication, and its marketing potential, it was clear that the publisher was not living up to his end of the bargain. No matter, Arone and his wife were determined. With the assistance of a cutting edge web developer whose acquaintance they made in the restaurant business in California, The Theorem dot com was launched.
A Positive Start. Unable to gain the marketing foothold The Theorem needed in prepublication within the psychological community, Arone was forced as a last resort to market the book with a Pro-Life emphasis. While he knew it would hurt long term sales, a short term spike was necessary to gain some revenue and return money to his investors. In early December, a successful press release was picked up by many national wire services; this enabled the book to be placed in many brick and mortar bookstores and bookstore chains, including Borders Book stores in New York (Manhattan, Wall Street), California (Hollywood, Westwood), Illinois (Chicago), Pennsylvania (Philadelphia), Texas (Dallas) and other select areas in the US. The Theorem also did well in pre orders and was close to the top of many psychological categories on Amazon dot com.
No Support for the Bold. After its official January release, the book appeared to be on an extreme upward projective. Many radio stations, and psychological programs wanted to Interview Arone. However with lack of funding and promotion by the publisher the book seemed doomed for obscurity, or as Arone stated, “It seemed to fall from the press stillborn”. Unwilling to accept defeat, Arone went to extreme measures to market the book; with the help of his small but devoted marketing team, he came up with innovative email templates and undertook dramatic guerrilla marketing campaigns.
Move to Europe. Finally, without funding and future income potential, Arone was forced to move in with his wife’s parents in Holland. From the attic of a large flat in a small Dutch village, Arone continued marketing The Theorem worldwide. He utilized John Hunt’s marketing relationship with National Book Network to build distribution worldwide. Ultimately The Theorem: A Complete Answer to Human Behavior became available in 27 countries. Arone subsidized his books sparse royalties by tending bar in the Jordaan District of Amsterdam.
2008 to 2012
Departure from John Hunt. Eventually after many challenges and altercations with John Hunt Publishing, Arone was able to secure back the rights to The Theorem: A Complete Answer to Human Behavior. The book, while not a commercial success, made serious inroads in the neurobiological community, influencing countless new directions in research. The book serves as a primer for many of the top researchers in the world and is on the shelves of many of the most prestigious university libraries around the globe.
The Theorem is on the shelves of these fine biomedical and public libraries: National Library of Scotland (UK), Trinity College (UK), Oxford University (UK), Cambridge University (UK), Université de Fribourg (Switzerland), AL Akhawayn University Library (Morocco), The British Library, London (UK) University of South Carolina School of Medicine (USA) Chicago Public Library (USA) Wegner Health Science Library (USA), Auckland Libraries (New Zealand) Monash University Library (Australia) National Library Board, (Singapore) Mangaung Metro Municipality (South Africa), just to name a few. Currently The Theorem is in libraries on five continents. Proud of this success, Arone has stated, “If it wasn’t for library acquisitions I probably would not have a dime.
2012 to 2014
Anger on the Islands. Disappointed after the dissolution of his marriage to his wife; alienation from his small children, and the lack of acceptance of The Theorem by the mainstream, Arone moves back to the US. After a brief stint living in Hawaii and driving a tourist bus in Honolulu, Arone meets his current girlfriend. They move to Central and South America to live and work, anticipating a lower cost of living.
Severely disillusioned this could be considered a dark period. Arone launches website Douglas Arone dot com in 2012 with the opening ‘Fuck You Buy This Book’ and ‘Homeless Bums Know More Than You’, referring to the fact that if a homeless individual read The Theorem they would immediately know more than the very psychologist appointed to help them in their plight. The website was dark, though incorporative of the punk undertones that reflected Arone’s challenged youth in California. While the frustration and disquietude has often been misinterpreted as aimed at the psychological community, according to Arone that is not correct. The rage was instead focused on the left leaning political environment in the US, and the seemingly deliberate misinterpretation of a major psychological discovery as something less due his initial marketing errors in the prolife realm. Arone stated, “I have always expected a great deal from my readers, but perhaps it was me, and my marketing missteps that have stood in the books way.” A highly self-critical perfectionist, Arone battled on.
2014 to 2016
Return from Exile. Eventually Arone and his girlfriend returned to the US. They move to a remote mountain cabin near Gatlinburg, Tennessee, in order to be closer to Arone’s now grown son. In Gatlinburg, Arone begins a new chapter in preparation for the launch of the online edition. He begins reaching out to a few select high net worth individuals whose ambition Arone admired. One of the purposes of this was to obtain funding for future marketing of the Discovery. Arone coined these efforts ‘Disruptive Philanthropy’. These thoughts were developed in what has been defined now as ‘The Legacy Letter’. In order to obtain this funding, he edited down and deleted controversial aspects of his personal and book websites. Plans for the online edition of The Theorem are still pending.
Arone currently resides in the Midwestern United States, and continues to work toward what many see as the inevitable widespread acceptance of The Theorem: A Complete Answer to Human Behavior. While he retains rights to future royalties and the upcoming online edition, Arone receives no income from current book sales, and has not for the last eight years.